Social Media Analysis of Airlines

Author – Dilpreet Singh   Disclaimer -This is a student-concept for a Sheridan Pilon School of Business Digital Marketing course. The campaign that I will create is for Southwest Airlines. The idea will be that the travelers can have more traveling experience or they can travel more with less which means that they can explore more with less money as compared to other brands in the airline Industry if they will stick to Southwest Airlines by always buying flight tickets and by traveling with this brand or by being permanent customers. They will also get gift cards and many more offers. The main audience for this campaign will be the people aged between 22 to 45 who often travel around the countries. The campaign will look like a sample social media post. I am planning to launch this campaign on the occasion in the Summer time because at that time most of the people are on vacations and use to travel with their children and families more than the normal time. So, the ...

Content marketing idea for American Airlines: I am creating campaign for American airlines because it is better than united airlines in my perspective. Reason for creating campaign for American airline because it has more likes and followers on Facebook. Moreover, it has more subscribers on YouTube channel. According to me American airline is more popular than united airlines. Idea:   My idea to promote American airlines is to provide better services and free wi-fi onboard. Now, American airlines provides wi-fi on all routes for $10. I would to create campaign for American airlines for providing free wi-fi on all flights. Moreover, improvement in flights will also be part of this campaign. Audience: My audience for this campaign will be youngsters and young adults. This campaign will focus on those who are active on Facebook and Twitter because these platforms now-a-days are very common and in use . Look: It would look like posters, and social media sample posts. Fo...

Subtitle-Delta Airlines Author-Simarjit Simarjit “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.  Both the airlines are performing well on social media According to me Delta Airlines is most successful and I would like to host a campaign for Delta Airlines.  If I was a part of delta airlines marketing department my idea is that I would like to hold a campaign for delta airlines .This campaign will be launched in the mid of the May and name of my campaign would be “Enjoy your summers at your favorite destination” .Travelers would be asked to share their experiences about previous vacations and ask people to share a caption along with their experiences.  I would mention a caption along with it so that they could get a hint  what type of caption to include “Ready for takeoff, all you have to do is just fly comfortably also love it as through this I am conveying my customers that they will have comfortable j...

Content Marketing Idea for JetBlue Airlines Author – Ravreet Kaur “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course” . Both the airlines, Alaska airlines as well as JetBlue airlines are doing great job in their social media marketing. If I were a part of the digital marketing department of JetBlue Airlines I would like to give my idea launching a new campaign. My campaign’s name will be “ Have New Year Resolution with JetBlue ”. This campaign will be launched on 31 st December and will be for all the travellers travelling with the JetBlue Airlines on that day. Every traveller will be asked to write their New Year resolutions on a page and fold that. Lucky draw will be taken and 5 lucky travellers whose resolutions will be taken out. Out of these resolutions, the writer of the one resolution that will be the best will be chosen for a prize. The prize will be that the lucky winner will get 60% off on their next flight with JetBlue Airl...

Author – Dilpreet Singh Both of the brands has many fan pages on various social media websites and there are also blogs which promotes the brands. These are all unofficially posted and they usually post videos, images and write something about the brands. In this blog, it will discussed about both of the brands. First of all, we will talk about Air Canada, there are many blogs for this airline brand. The links to visit them are as following – 1. http://gofar.aircanada.com/en/ 2. https://www.flyertalk.com/forum/air-canada-aeroplan-375/ In these blogs they usually inform the people about the new projects of the brand and give information to the audience about the brand and make them familiar. If we talk about Southwest Airlines, it also has many fan pages and blogs which are not official and are made by those who love the brand to attract others towards it. The image and link are provided below to see these blogs and the fan pages -: 1. https://ordina...

Fan pages, influencers, inbound links for United airlines and American airlines: I checked popularity of united airlines and American airlines on hashtagify.me I found percentage for popularity rate, Recent popularity, Month trend and week trend. This screen capture is for united airlines which shows this airline has 24 percent popularity but recent popularity, month trend and week trend is 0%. American airline has 21% popularity which is 3 percent less than united airlines but other factors are 0 same as united airlines. By having look on all social media platforms of both airlines, its easy to say that American airlines are more popular than united airlines. Because they have more followers on Facebook and Twitter. They have more subscribers than united airlines on YouTube as well.

Subtitle-Fan Pages of Delta Airlines VS West jet Author-Simarjit Simarjit There are some pages that are unofficial and that are created by fans these are called Fan pages similarly my both airlines has fan pages. And these are created to promote or appreciate the service. This are the fan page for the West jet and in this people have posted the attracting pictures of the planes or the moment’s people experience while travelling   like sky view. This face book fan page for west jet was created 6 years ago and it has 6885 members and number of posts on this page. They have also posted the images like the plane is landing off and colorful pictures of planes. Here is the link for fan page: - https://www.facebook.com/groups/ForeverTealAWestJetFanClub/about/ :   Delta Airlines also have fan pages and they have included the pictures of plane in them and about the delta routes also they have posted the post about how delta airlines helped passengers whose...

Fan Pages and Influencers of Alaska and JetBlue Airlines Author – Ravreet Kaur Fan pages are the unofficial and unpaid pages started by the fans of a particular company in order to promote the products and services of the company. The link to one of the fan page of Alaska airlines on Instagram is -  https://www.instagram.com/explore/tags/alaskaairlines/  and link to one of the fan page of JetBlue airlines is -  https://www.instagram.com/explore/tags/jetblue/ The fan page of the Alaska Airlines post the photos of Alaska Aircrafts, the sky view, different destinations, crew members and the travellers of the Alaska airlines. The fan page of the JetBlue Airlines include the posts of their aircrafts, beautiful destinations, clouds, customer experience, etc. If we check the popularity trend on the hastagify.me for both the airlines then JetBlue Airlines has the popularity of 6.7 and the Alaska Airlines has the popularity of 34.6. These are the links for JetBlue ...

                                          Author – Dilpreet Singh Air Canada and Southwest Airlines both has their official channels on YouTube to provide information and to give update in form of videos to their audience. The number of subscribers of Air Canada on YouTube is 15290 but Southwest Airlines has more subscribers than Air Canada as it has 67336 subscribers. The total number of videos of Southwest airlines is 547 and Air Canada has uploaded videos around 260. The Southwest airlines also has 14657611 views and has link to the Facebook and twitter. Air Canada has 17594417 number of views on its YouTube channel and has link to Facebook, twitter, Instagram and to its own official website. The content which is posted by both of the brands on this platform are the videos of the interior of the planes, food provided in flight, advertising videos to promote their brand ...

United airline and American airline on YouTube: Both airlines have their YouTube channel and both airlines are active on YouTube because united airline have 208 videos on their channel and American airlines have 444 videos on their channel. United airlines have 37k subscribers on their YouTube channel and American airlines have 51k subscribers on their YouTube channel.   This means both airlines have focus on their customers and audience by adding visuals and their promotional films on YouTube. Average timing for united airlines each video is 1 minute and American Airlines has average timing of 2 minute for each video. United airlines upload videos more frequently than American airlines like once in week but American airlines recent videos were uploaded after 2 months. I watched successful videos from united airlines YouTube channel which was about united airlines help superheroes. Duration of this video is only 16 seconds, but it had 1.5 million views. In this videos that ...

Subtitle-Delta Airlines VS West jet Author-Simarjit Simarjit You tube is most popular among people these days and businesses are sharing videos regarding the services they are providing on YouTube page. It’s a good platform for sharing videos. Both my airlines have active you tube page. Delta Airlines joined to you tube on May 11,2006 and post videos on weekly basis like they post 1-2 videos after a week and west jet   joined you tube on March 18,2006 and post videos after 2 weeks or a month from this it is clear that delta airlines is performing more better on a YouTube page Delta airlines posts videos related to the destinations where people can travel through their flight and the places to visit at that destination and also related to travel stats in the last year. They also post about their employees sharing their experiences during their job and also the people appreciating their flight service West jet is posting about the flight services they are providing by whi...

Alaska vs JetBlue on YouTube Author – Ravreet Kaur These days, YouTube has become a very useful platform which businesses use in order to promote their products and services by sharing the videos related to their products and services. This makes easier for the customer to understand what the business is trying to convey and make decision. Alaska and JetBlue Airlines are have active YouTube accounts to promote their services. Alaska Airlines joined to YouTube on Feb 25, 2009. They post videos related to their services that they provide. Their videos are mostly have their employees telling about their services. Employees tell about how they help their customers get best experience and enjoy their trips to their destinations. They usually post one video every week. JetBlue Airlines joined the YouTube on March 14, 2006. They post videos related to the events they are organising to make the trips of their customers happy, relaxed and stress less. They usually post 1 or 2 videos ev...

Author-Simarjit Simarjit

Author - Ravreet Kaur

Info-graphic: March 19,2018 By Sukhdeep Kaur     

By Dilpreet Singh

Author – Dilpreet Singh Air Canada and Southwest Airlines do have their official accounts on Twitter and are giving updates to their followers. Air Canada has followers 435000 and the Southwest Airlines has more followers as it has around 2.2 million followers. The Southwest Airlines tweets even about the minor things to their followers such as flight delays due to weather conditions, flight status, promotions, change in flight menu, about events and about the improvements in airplanes and its other services given to its customers whereas Air Canada only tweets about the events and about its own services. The frequency of the tweets posted by Air Canada is lower than the Southwest Airlines. Keywords – Travel alert, flight status, book tickets, travelling The most successful recent tweet of Air Canada is about one of its airplane and about its food ride technology and in this post it has got likes around 375 and the number of comments is around 22. Moreover, the count of ret...

United and American airlines on Twitter: I had look on both united and American airline’s twitter pages. United airlines have 891k Tweets, 46k following, 979k followers and 3,304 likes. They also have 8 moments on their twitter page. United airline is more active on twitter as compared to Facebook because they twitted regularly on their twitter page. Most of their tweets are same as they posted on Facebook page. They tweet about promotional and event content. In the above capture, we can see that they tweeted about Olympic games that means they are promoting games as well. American airlines have 1.85 million tweets on their page, they have 102k following,1.52 million followers and 4,778 likes. This airline has more tweets, followers and likes as compared to united airlines. They tweet about special events more frequently as compare to other content. Also, they tweet after 1 or 2 days that means they are active on twitter than Facebook. They tweet for their customers and ...

Subtitle-Delta Airlines VS West jet Author-Simarjit Simarjit My both airline companies are also active on twitter as twitter has become a good social site for sharing experiences and most of the people use instagram. Both the airlines tweet on regular basis as Delta Airlines often post tweet after 2-3 days and the   west jet sometimes tweets daily or after 4-5 days but have lot of tweets. Delta airlines are tweeting about the weather conditions and that’s really helpful for travelers also they are tweeting about the events they have celebrated or events they are planning through which they appreciate their employees   West jet is usually tweeting about the places that people could travel through their airlines during their vacations with their beloved ones and the promotional offers or discounts they are providing   Keyword sentences used for delta airlines are #Delta Proud , discounted rates , #ValentinesDay , #TouchDownUnder , and for West jet are #lovegre...