Idea Generation for American airlines

Content marketing idea for American Airlines:

I am creating campaign for American airlines because it is better than united airlines in my perspective. Reason for creating campaign for American airline because it has more likes and followers on Facebook. Moreover, it has more subscribers on YouTube channel. According to me American airline is more popular than united airlines.

Idea:

 My idea to promote American airlines is to provide better services and free wi-fi onboard. Now, American airlines provides wi-fi on all routes for $10. I would to create campaign for American airlines for providing free wi-fi on all flights. Moreover, improvement in flights will also be part of this campaign.

Audience:

My audience for this campaign will be youngsters and young adults. This campaign will focus on those who are active on Facebook and Twitter because these platforms now-a-days are very common and in use.

Look:

It would look like posters, and social media sample posts. For posters it would like to create posters which would include pictures of phone, wi-fi and happy passengers for direct flights (without stay). The main concept for this poster would not be to show free wi-fi only but to show happy passengers by getting these rare services. I would promote this campaign by posting posters and tweets on social media with full details about how to get access and what are requirements for accessing wi-fi services. For flight services I will going to include information about direct fights to those area where now American airlines has one stay in-between.

Goals:

My goals for this campaign would be to increase customer attraction. I would set goal to increase followers by millions and subscribers as well.

Launching plan:

I would like to launch this plan in summer travel because in this timing people love to travel due to vacations and good weather. Moreover, youngster those, who are studying in different countries they travel to their back homes in summer. So, this timing is perfect to launch this campaign.

Platforms:

 I will choose two platforms to promote this campaign, one is Facebook and Second is Twitter. These two platforms are very popular and common, youngsters and young adults use these platforms in high percentage. This will help my campaign to spread easily and more people will come to know about my campaign.

Attraction for customers:

This campaign will attract customers because everyone loves to use social media and their connection onboard so free wi-fi is good way to attract customers. Direct flights to their destination will attract them because nobody can wait to reach their destination. Direct flights will help customers to save their time on stay for security check.