Idea Generation



Subtitle-Delta Airlines

Author-Simarjit Simarjit
“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 
Both the airlines are performing well on social media According to me Delta Airlines is most successful and I would like to host a campaign for Delta Airlines.
 If I was a part of delta airlines marketing department my idea is that I would like to hold a campaign for delta airlines .This campaign will be launched in the mid of the May and name of my campaign would be “Enjoy your summers at your favorite destination” .Travelers would be asked to share their experiences about previous vacations and ask people to share a caption along with their experiences.  I would mention a caption along with it so that they could get a hint  what type of caption to include “Ready for takeoff, all you have to do is just fly comfortably also love it as through this I am conveying my customers that they will have comfortable journey and we will provide them good service and then we will take 3 of the best captions out of  them.The person whose caption would be really good would get free ticket  for the next vacations and the rest 2 will get 50% off on next vacations that would be for the whole family
 My audiences are people who are travelling for their vacations in summers and I think targeting them would be a good option as these are the people who usually travel and not only travelers would be the target also our followers could send their experiences on face book and instagram
.I would also like to launch this on social media as these days all the people are using social media and it would be a best way to deliver my idea and I would launch it on summer travel because this is the time when most people travel

I would like to promote all this on instagram and face book as these are the social media sites that are being used by all people and more people will come familiar with my campaign and thus help to make more customers which will be a moment of success for delta airlines. I am expecting to get million of likes, shares and comments. To win this my followers will definitely engage in it as everyone love travelling


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