Marketing Idea For Air Canada and Southwest Airlines

Author – Dilpreet Singh

 Disclaimer -This is a student-concept for a Sheridan Pilon School of Business Digital Marketing course.

The campaign that I will create is for Southwest Airlines. The idea will be that the travelers can have more traveling experience or they can travel more with less which means that they can explore more with less money as compared to other brands in the airline Industry if they will stick to Southwest Airlines by always buying flight tickets and by traveling with this brand or by being permanent customers. They will also get gift cards and many more offers.

The main audience for this campaign will be the people aged between 22 to

45 who often travel around the countries. The campaign will look like a sample social media post.

I am planning to launch this campaign on the occasion in the Summer time because at that time most of the people are on vacations and use to travel with their children and families more than the normal time. So, the summer time will be better to launch this campaign and I am thinking to launch this a bit before the summer time or exactly at the starting of summers to make it more popular as most of the people starts planning about their traveling in advance.

The goal for this campaign will be to get more likes and clicks, so that it can reach to most of the people, especially its target audience. The social media strategy for this campaign is that the platforms which will be used to promote it will be Facebook, Twitter and YouTube. YouTube is selected because , videos will be posted for the audience to make them more attractive towards this campaign and to convince them.