Idea Generation


Content Marketing Idea for JetBlue Airlines
Author – Ravreet Kaur
“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.
Both the airlines, Alaska airlines as well as JetBlue airlines are doing great job in their social media marketing. If I were a part of the digital marketing department of JetBlue Airlines I would like to give my idea launching a new campaign.
My campaign’s name will be “Have New Year Resolution with JetBlue”. This campaign will be launched on 31st December and will be for all the travellers travelling with the JetBlue Airlines on that day. Every traveller will be asked to write their New Year resolutions on a page and fold that. Lucky draw will be taken and 5 lucky travellers whose resolutions will be taken out. Out of these resolutions, the writer of the one resolution that will be the best will be chosen for a prize. The prize will be that the lucky winner will get 60% off on their next flight with JetBlue Airlines and not only this, they will be given business class ticket.
Not only this, this campaign will also be for our social media followers. They can write their New Year resolutions in the comments section and the best resolution will be the winner and will be chosen for the prize.
My audience are the travellers of the JetBlue Airlines and the social media followers.
I am planning to launch this event on the last day of the year on Facebook and Instagram as these social media platforms are most popular these days and this will help in reaching the last number of people.
I am expecting to get millions of likes and comments on this campaigns as well as large number of shares. This will definitely engage my audience as they will spend time on thinking and writing the best new resolution in order to win the contest.

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