Comparison of United airlines and American airlines on YouTube
United airline and American airline on YouTube:
Both
airlines have their YouTube channel and both airlines are active on YouTube
because united airline have 208 videos on their channel and American airlines
have 444 videos on their channel. United airlines have 37k subscribers on their
YouTube channel and American airlines have 51k subscribers on their YouTube
channel. This means both airlines have
focus on their customers and audience by adding visuals and their promotional
films on YouTube.
Average
timing for united airlines each video is 1 minute and American Airlines has
average timing of 2 minute for each video. United airlines upload videos more
frequently than American airlines like once in week but American airlines
recent videos were uploaded after 2 months.
I
watched successful videos from united airlines YouTube channel which was about
united airlines help superheroes. Duration of this video is only 16 seconds,
but it had 1.5 million views. In this videos that says about their services
like they make video to show that every passenger for them is superhero. They
are helping superheroes from 38 years that means they are serving their
passenger from 38 years. Moreover, they said feel proud to fly with us. This
video got 461 likes and million views because their promotional strategy in
this video is quite different. Here is screen capture of that video:
American
airlines also have videos that has many view on. But one video that I found was
about safety in airline which was interesting because in this video they told
about exit doors, things to do on plan and things not to do in airline. It has
1.2 million views, 7 k likes and 1359 comments, these counts are good as
compare to other videos on their channel. I found this video interesting and
valuable because it was about passenger’s safety.
Here
is link for that video and screen capture. Duration of this video is 4.20
minute.
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