Twitter Comparison of United airlines and American airlines


United and American airlines on Twitter:

I had look on both united and American airline’s twitter pages.
United airlines have 891k Tweets, 46k following, 979k followers and 3,304 likes. They also have 8 moments on their twitter page. United airline is more active on twitter as compared to Facebook because they twitted regularly on their twitter page. Most of their tweets are same as they posted on Facebook page. They tweet about promotional and event content.


In the above capture, we can see that they tweeted about Olympic games that means they are promoting games as well.
American airlines have 1.85 million tweets on their page, they have 102k following,1.52 million followers and 4,778 likes. This airline has more tweets, followers and likes as compared to united airlines. They tweet about special events more frequently as compare to other content. Also, they tweet after 1 or 2 days that means they are active on twitter than Facebook. They tweet for their customers and twitter followers to vote for them so that they can get a chance to win awards, this content is more promotional for their airlines. Capture of that tweet is below:



Keywords used by both airlines in their tweets are: #WomenUnited, #MondayBlues, #movies, #TeamUnited #avgeek, #DreamPolaris, #BlackHistoryMonth, #TeamUnited, #FareSale, #SILVER, #GenderReveal, #ValentinesDay, #Chicago, #Casper's, #TheBonnieAward, #SpiritAwards, #EmployeeAppreciationDay, #BlackPanther #MusicIsUniversal, #ABFFHONORS, #AATeam, #NationalMargaritaDay, #TravelTots, #LetGoodTakeFlight, #LoveYourPetDay, #KidsCubsCactus, #AAdvantage.
Most of these keywords are same as they posted on Facebook, but many are different from Facebook posts.

 

Successful Tweets:

                                                      
United airline has their most successful tweet in recent time about their number 1 business class from all their airlines. Here is screen capture:


This tweet was successful because view of their airlines is amazing, and this tweet got 62 replies, 97 retweets and 535 likes. It was fantastic tweet to promote their business class airlines.
American airlines tweeted about musical universal, which says send an image with emoji pose and get a change to win jacket, this was good promotional tweet for their business. This tweet got 68 replies, 48 retweets and 117 likes.
  







Comments

  1. Skyy Expeditions18 March 2018 at 10:48

    A quite insightful blog about the United and American Airlines, well researched.

    ReplyDelete
  2. Unknown18 March 2018 at 16:20

    Very informative content and detailed explanation.

    ReplyDelete
  3. Unknown20 March 2018 at 12:44

    The comparison of united and american airline were explained well.

    ReplyDelete
  4. Unknown20 March 2018 at 12:48

    the comparison of united airline and american airline on twitter is great and it has provided the full information.

    ReplyDelete
  5. Unknown20 March 2018 at 13:32

    Great comparison and well written

    ReplyDelete

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