Comparison of Air Canada and Southwest Airlines on YouTube


                                         Author – Dilpreet Singh

Air Canada and Southwest Airlines both has their official channels on YouTube to provide information and to give update in form of videos to their audience. The number of subscribers of Air Canada on YouTube is 15290 but Southwest Airlines has more subscribers than Air Canada as it has 67336 subscribers. The total number of videos of Southwest airlines is 547 and Air Canada has uploaded videos around 260.
The Southwest airlines also has 14657611 views and has link to the Facebook and twitter. Air Canada has 17594417 number of views on its YouTube channel and has link to Facebook, twitter, Instagram and to its own official website.
The content which is posted by both of the brands on this platform are the videos of the interior of the planes, food provided in flight, advertising videos to promote their brand  and the videos on special events.
By analyzing the few recent videos of Air Canada, the most successful video posted by Air Canada is regarding the interior of premium economy cabin of an airplane. Image of this post is given below-

                  (Image of the video posted by Air Canada)

 Whereas the most successful video posted by Southwest Airlines is showing that how southwest airlines responded to a disaster. Below is the image of the post –

                     (Video posted by Southwest Airlines)
These two given posted videos by the two brands are more successful than other videos because of the number of views that the videos got. The above mentioned video posted by Air Canada is having views near about 27 thousand with likes around 26 and the Southwest Airlines video has views around 115000 with 759 likes on it.
To sum up, both of the brands are doing well on this pupdating videos for their audience but Southwest Airlines is quiet better as it has more subscribers which help it to reach to more people in the world.

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