Social Media Analysis of Airlines

Content Marketing Idea for JetBlue Airlines Author – Ravreet Kaur “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course” . Both the airlines, Alaska airlines as well as JetBlue airlines are doing great job in their social media marketing. If I were a part of the digital marketing department of JetBlue Airlines I would like to give my idea launching a new campaign. My campaign’s name will be “ Have New Year Resolution with JetBlue ”. This campaign will be launched on 31 st December and will be for all the travellers travelling with the JetBlue Airlines on that day. Every traveller will be asked to write their New Year resolutions on a page and fold that. Lucky draw will be taken and 5 lucky travellers whose resolutions will be taken out. Out of these resolutions, the writer of the one resolution that will be the best will be chosen for a prize. The prize will be that the lucky winner will get 60% off on their next flight with JetBlue Airl...

Fan Pages and Influencers of Alaska and JetBlue Airlines Author – Ravreet Kaur Fan pages are the unofficial and unpaid pages started by the fans of a particular company in order to promote the products and services of the company. The link to one of the fan page of Alaska airlines on Instagram is -  https://www.instagram.com/explore/tags/alaskaairlines/  and link to one of the fan page of JetBlue airlines is -  https://www.instagram.com/explore/tags/jetblue/ The fan page of the Alaska Airlines post the photos of Alaska Aircrafts, the sky view, different destinations, crew members and the travellers of the Alaska airlines. The fan page of the JetBlue Airlines include the posts of their aircrafts, beautiful destinations, clouds, customer experience, etc. If we check the popularity trend on the hastagify.me for both the airlines then JetBlue Airlines has the popularity of 6.7 and the Alaska Airlines has the popularity of 34.6. These are the links for JetBlue ...

Alaska vs JetBlue on YouTube Author – Ravreet Kaur These days, YouTube has become a very useful platform which businesses use in order to promote their products and services by sharing the videos related to their products and services. This makes easier for the customer to understand what the business is trying to convey and make decision. Alaska and JetBlue Airlines are have active YouTube accounts to promote their services. Alaska Airlines joined to YouTube on Feb 25, 2009. They post videos related to their services that they provide. Their videos are mostly have their employees telling about their services. Employees tell about how they help their customers get best experience and enjoy their trips to their destinations. They usually post one video every week. JetBlue Airlines joined the YouTube on March 14, 2006. They post videos related to the events they are organising to make the trips of their customers happy, relaxed and stress less. They usually post 1 or 2 videos ev...

Author - Ravreet Kaur

Alaska Airlines vs JetBlue Airlines Author – Ravreet Kaur Twitter has also become famous social media platform these days. My both airline companies – Alaska and JetBlue Airlines are also have active accounts on twitter. Alaska Airlines had joined the twitter in February 2008 whereas, JetBlue Airlines joined in May 2007. They post regularly on their twitter accounts. Alaska posts everyday whereas twitter post after 3 – 4 days. Alaska tweets about their upcoming events they are planning, the contests they are hosting for their customers, etc. They also tweet about the experience of their customers and the successes of their employees and what they are doing to give services to their customers, so that they can build best customer relationship. JetBlue Airlines tweet about the sales, discounts and offers they are giving to their customers on the air tickets to different places. They tweet about their services that they offer during their flights and many more things. The keywo...

Alaska Airlines vs JetBlue Airlines Author – Ravreet Kaur Both the airline companies – Alaska and JetBlue Airlines are having their Facebook pages. Also, they are regularly active on their Facebook pages as they regularly post photos, videos, etc. on their pages. Both the airlines are doing well on their Facebook accounts but Alaska is doing better than JetBlue airlines because Alaska posts more frequently than JetBlue airlines. Alaska Airlines Company posts almost every day whereas the JetBlue Company posts after 2-3 days. Alaska Airlines post about the promotional offers the company is providing and the sales they are giving on tickets. Not only this, they also post about the contests that customers and take part in and can win many prizes and free trips, etc. JetBlue Airlines post about the limited offers it gives to the customers on vacations and on other occasions so that customers can come to know about the good offers and enjoy with their family by flying to the destin...

Author - Ravreet Kaur SEO Audit Alaska Airlines JetBlue Airlines 1.      URL: https://www.alaskaair.com/     https://www.jetblue.com/#/   2.      Page Title Find airline tickets, low airfares, and discount flights | Alaska Airlines JetBlue | Airline Tickets, Flights, and Airfare 3.      Meta Description " At Alaska Airlines, we offer low airfare on all airline tickets — including discounted flights to Hawaii and Mexican vacation packages. We bring our love of travel on board with us, so that we can share it with you. Book a trip on Alaska today. " " JetBlue offers flights to 90+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service. " 4.      Meta Keywords :...