Idea Generation
Subtitle-Delta Airlines Author-Simarjit Simarjit “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. Both the airlines are performing well on social media According to me Delta Airlines is most successful and I would like to host a campaign for Delta Airlines. If I was a part of delta airlines marketing department my idea is that I would like to hold a campaign for delta airlines .This campaign will be launched in the mid of the May and name of my campaign would be “Enjoy your summers at your favorite destination” .Travelers would be asked to share their experiences about previous vacations and ask people to share a caption along with their experiences. I would mention a caption along with it so that they could get a hint what type of caption to include “Ready for takeoff, all you have to do is just fly comfortably also love it as through this I am conveying my customers that they will have comfortable j...