Social Media Analysis of Airlines

Subtitle-Delta Airlines Author-Simarjit Simarjit “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.  Both the airlines are performing well on social media According to me Delta Airlines is most successful and I would like to host a campaign for Delta Airlines.  If I was a part of delta airlines marketing department my idea is that I would like to hold a campaign for delta airlines .This campaign will be launched in the mid of the May and name of my campaign would be “Enjoy your summers at your favorite destination” .Travelers would be asked to share their experiences about previous vacations and ask people to share a caption along with their experiences.  I would mention a caption along with it so that they could get a hint  what type of caption to include “Ready for takeoff, all you have to do is just fly comfortably also love it as through this I am conveying my customers that they will have comfortable j...

Subtitle-Fan Pages of Delta Airlines VS West jet Author-Simarjit Simarjit There are some pages that are unofficial and that are created by fans these are called Fan pages similarly my both airlines has fan pages. And these are created to promote or appreciate the service. This are the fan page for the West jet and in this people have posted the attracting pictures of the planes or the moment’s people experience while travelling   like sky view. This face book fan page for west jet was created 6 years ago and it has 6885 members and number of posts on this page. They have also posted the images like the plane is landing off and colorful pictures of planes. Here is the link for fan page: - https://www.facebook.com/groups/ForeverTealAWestJetFanClub/about/ :   Delta Airlines also have fan pages and they have included the pictures of plane in them and about the delta routes also they have posted the post about how delta airlines helped passengers whose...

Subtitle-Delta Airlines VS West jet Author-Simarjit Simarjit You tube is most popular among people these days and businesses are sharing videos regarding the services they are providing on YouTube page. It’s a good platform for sharing videos. Both my airlines have active you tube page. Delta Airlines joined to you tube on May 11,2006 and post videos on weekly basis like they post 1-2 videos after a week and west jet   joined you tube on March 18,2006 and post videos after 2 weeks or a month from this it is clear that delta airlines is performing more better on a YouTube page Delta airlines posts videos related to the destinations where people can travel through their flight and the places to visit at that destination and also related to travel stats in the last year. They also post about their employees sharing their experiences during their job and also the people appreciating their flight service West jet is posting about the flight services they are providing by whi...

Author-Simarjit Simarjit

Subtitle-Delta Airlines VS West jet Author-Simarjit Simarjit My both airline companies are also active on twitter as twitter has become a good social site for sharing experiences and most of the people use instagram. Both the airlines tweet on regular basis as Delta Airlines often post tweet after 2-3 days and the   west jet sometimes tweets daily or after 4-5 days but have lot of tweets. Delta airlines are tweeting about the weather conditions and that’s really helpful for travelers also they are tweeting about the events they have celebrated or events they are planning through which they appreciate their employees   West jet is usually tweeting about the places that people could travel through their airlines during their vacations with their beloved ones and the promotional offers or discounts they are providing   Keyword sentences used for delta airlines are #Delta Proud , discounted rates , #ValentinesDay , #TouchDownUnder , and for West jet are #lovegre...

SUBTITLE-DELTA AIRLINES VS WEST JET AUTHOR-SIMARJIT SIMARJIT Both the airline companies- delta airlines and west jet both are two popular airlines even they are active on face book as they regularly post photos, videos etc. Delta airlines are performing better than West jet as they are posting frequently and West jet is posting after 4-5 days on face book pages and that’s really a good thing as this will help to attain good relations with their travelers and also people can come familiar with their plans. Delta airlines is usually posting posts related to the industry like the operations they are planning and also regarding the events they have celebrated like Employee appreciation day how they are appreciating their 80,000 employees .They are even making people aware about the problems that are coming due to weather conditions also the countries where people can explore through this airline. In west jet they have usually posted about the promotional plans and also about ...