Twitter Comparison of Air Canada and Southwest Airlines

Author – Dilpreet Singh

Air Canada and Southwest Airlines do have their official accounts on Twitter and are giving updates to their followers. Air Canada has followers 435000 and the Southwest Airlines has more followers as it has around 2.2 million followers. The Southwest Airlines tweets even about the minor things to their followers such as flight delays due to weather conditions, flight status, promotions, change in flight menu, about events and about the improvements in airplanes and its other services given to its customers whereas Air Canada only tweets about the events and about its own services. The frequency of the tweets posted by Air Canada is lower than the Southwest Airlines.

Keywords – Travel alert, flight status, book tickets, travelling

The most successful recent tweet of Air Canada is about one of its airplane and about its food ride technology and in this post it has got likes around 375 and the number of comments is around 22. Moreover, the count of retweets is near about 62. Image of this post is below-

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On the other hand, Southwest Airline’s most successful posts from its recent tweets was about one of its retired plane and the new plane launched. This was tweeted on February 27. The number of likes that this post got is around 1000 and there were 49 comments. Moreover, there are185 retweets of this post.

Below is the image of the post –

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These two posts are more successful than the other normal posts by both of the brands because these have more likes, comments and retweets which means that it has reached to more people on twitter and has been appreciated by the audience.