Idea Generation
Content Marketing Idea for JetBlue Airlines Author – Ravreet Kaur “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course” . Both the airlines, Alaska airlines as well as JetBlue airlines are doing great job in their social media marketing. If I were a part of the digital marketing department of JetBlue Airlines I would like to give my idea launching a new campaign. My campaign’s name will be “ Have New Year Resolution with JetBlue ”. This campaign will be launched on 31 st December and will be for all the travellers travelling with the JetBlue Airlines on that day. Every traveller will be asked to write their New Year resolutions on a page and fold that. Lucky draw will be taken and 5 lucky travellers whose resolutions will be taken out. Out of these resolutions, the writer of the one resolution that will be the best will be chosen for a prize. The prize will be that the lucky winner will get 60% off on their next flight with JetBlue Airl...