Social Media Analysis of Airlines

Alaska vs JetBlue on YouTube Author – Ravreet Kaur These days, YouTube has become a very useful platform which businesses use in order to promote their products and services by sharing the videos related to their products and services. This makes easier for the customer to understand what the business is trying to convey and make decision. Alaska and JetBlue Airlines are have active YouTube accounts to promote their services. Alaska Airlines joined to YouTube on Feb 25, 2009. They post videos related to their services that they provide. Their videos are mostly have their employees telling about their services. Employees tell about how they help their customers get best experience and enjoy their trips to their destinations. They usually post one video every week. JetBlue Airlines joined the YouTube on March 14, 2006. They post videos related to the events they are organising to make the trips of their customers happy, relaxed and stress less. They usually post 1 or 2 videos ev...

Author-Simarjit Simarjit

Alaska Airlines vs JetBlue Airlines Author – Ravreet Kaur Twitter has also become famous social media platform these days. My both airline companies – Alaska and JetBlue Airlines are also have active accounts on twitter. Alaska Airlines had joined the twitter in February 2008 whereas, JetBlue Airlines joined in May 2007. They post regularly on their twitter accounts. Alaska posts everyday whereas twitter post after 3 – 4 days. Alaska tweets about their upcoming events they are planning, the contests they are hosting for their customers, etc. They also tweet about the experience of their customers and the successes of their employees and what they are doing to give services to their customers, so that they can build best customer relationship. JetBlue Airlines tweet about the sales, discounts and offers they are giving to their customers on the air tickets to different places. They tweet about their services that they offer during their flights and many more things. The keywo...