SEO Audit of Alaska and JetBlue

Author - Ravreet Kaur

SEO Audit	Alaska Airlines	JetBlue Airlines
1.     URL:	https://www.alaskaair.com/	https://www.jetblue.com/#/
2.     Page Title	Find airline tickets, low airfares, and discount flights | Alaska Airlines	JetBlue | Airline Tickets, Flights, and Airfare
3.     Meta Description	"At Alaska Airlines, we offer low airfare on all airline tickets — including discounted flights to Hawaii and Mexican vacation packages. We bring our love of travel on board with us, so that we can share it with you. Book a trip on Alaska today."	"JetBlue offers flights to 90+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service."
4.     Meta Keywords :	"airline tickets, low airfare, low airfares, discount flight, discount flights, Alaska airlines, airplane tickets, cheap airfare, Hawaii vacations, cheap airfares, discount airfare, alaskan airlines, alaskaair, alaskaair com, alaskaairline, alaska airlines goldstreak, Alaska airlines arrivals, Alaska airlines boarding pass, Alaska airlines cargo, Alaska airlines carry on, Alaska airlines mileage partners"	"JetBlue airline, flights, vacations, low airfare, cheap fare, jetblue.com"
5.     Structural elements:  H1, H2, H3	H1 - Flight deals H2 - You're about to leave EasyBiz H2 - Welcome. Let's go somewhere. H2 - Refer your friends H2 - Rewards you love H2 - Top destinations H2 - Earn double miles H3 - Introductory offer	H1 – JetBlue H2 - Sign up or Login into Jetblue. H3 - FEATURED DEALS
6.     Bold/Strong tags and	None	Flight deals
7.     Italic/em tags	None	None
8.     Alt Text	"Bay Area route map"	None
9.     Page Load Time (estimate or use Moz)	3 Seconds	2 seconds
10.  Call-to-action:	Sign in Sign up Find flights Book Explore Travel info	Sign in Join Buy Blog Help Contact Us
11.  Anchored Text:	Yes –Sign up now Give feedback Get the app Apply now	Yes – Blog Help Contact Us
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	Facebook Twitter Instagram YouTube Google+	Facebook Twitter Instagram YouTube Blog

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

Our topic is about the American airlines. My two brands are Alaska airlines and JetBlue airlines. Results from the google trends show that Alaska Airlines are trendier than the JetBlue Airlines since past 12 months. It means that the Alaska Airlines were more searched by people in last 12 months. Alaska Airlines are more searched in BC whereas JetBlue is in Ontario.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Alaska Airlines – Alaska airlines baggage, Flight status, cheap airfare

JetBlue Airlines - cheap airlines tickets, JetBlue flight tracker, JetBlue vacations

Summary:

Alaska Airlines strengths’ are that they have a lot of keywords and are trendier than JetBlue Airlines

JetBlue Airlines’ strengths are that they are active on social media and also have mobile app

Areas that need improvement are that JetBlue airlines need to have more keywords on their website

The keyword sentences found on the sites were “Flying on JetBlue”, “Welcome. Let’s go somewhere”, “Travel Info”, etc.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

According to me, Alaska Airlines has the strongest SEO as it has almost all the required things needed for the best Search Engine Optimization. Also, it is more searched website than the JetBlue Airlines as shown in the graph by the google trends.

APA Citation Sample (in alphabetical order):

Alaska. (2018). Alaska. Retrieved from https://www.alaskaair.com/

JetBlue. (2018).JetBlue. Retrieved from https://www.jetblue.com/#/

Google. (February 2018). Google trends. [American Airlines, Alaska airline, JetBlue]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F01n7kh,%2Fm%2F020v6m,%2Fm%2F0z07

LSIGraph. (February 2018). LSIGraph keyword generator [airline tickets]. Retrieved from http://lsigraph.com/