North American airlines

Sukhdeep kaur

 

Introduction

 

SEO Audit

United Airlines

 

 

American Airlines

 
1.     URL:
 
https://www.united.com/ual/en/ca/
https://www.aa.com/homePage.do
2.     Page Title
 
<title>United Airlines &#8211; Airline Tickets, Travel Deals and Flights</title>
<title>American Airlines - Airline tickets and cheap flights at AA.com</title>
3.     Meta Description
 
<meta name="description" content="Find the latest travel deals on flights, hotels and rental cars. Book airline tickets and MileagePlus award tickets to worldwide destinations." />
<meta content="American Airlines has airline tickets, cheap flights, vacation packages and American Airlines AAdvantage bonus mile offers at AA.com" name="description"/>
4.     Meta Keywords :
 
<meta name="keywords" content="Airline tickets,travel deals,flights,airfare,United Airlines" />
<meta content="airline tickets, book flights online, airfares, deal, travel, fares, cheap, discount, American Airlines" name="keywords"/>
5.     Structural elements: 
H1, H2, H3
 
<h1 class="dcm-content dcm-prime" data-dcm-options='{ "locationCode": "HPIT", "loadBehavior": "batch" }'>Welcome to united.com</h1>
<h2 class="maintitle" id="moduleTitle"></h2>
<h3>Please sign in and update your account security if necessary</h3>
<h1 class="no-margin">
<h2 class="left gamma">Log in</h2>
<h3>News and offers</h3>
6.     Bold/Strong tags and
7.     Italic/em tags
 
<strong id="strongSignedInGreeting">Hi, </strong></a>
<em aria-hidden="true" class="rqrd">*</em>
<strong>Taking a trip?</strong>
 
None
8.     Alt Text
alt="United is a proud member of Star Alliance" width="148" height="22" /></a></li>
 
None
9.     Page Load Time
(estimate or use Moz)
 
2 Second
2 Second
10.  Call-to-action:
 
Reservation, Travel Information, Deals & offers, mileagePlus
Plane Travel, Travel Information, AAdvantage
11.  Anchored Text:
 
Book Travel, My trip, check in, sign in or Join
Book Flights, My Trips / Check- in, Flight Status, Log in or join
12.  Mobile Friendly:
Yes/No
 
Yes
Yes
13.  Social Media:
(List all SM icons on the home page.
Facebook, twitter, youTube, Instagram, LinkedIn
Facebook, YouTube, Twitter

 

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.
Red represent united airlines and Yellow represent American airlines

Google Trends Insights:

The google trends Shows that the American airline’s interest over time is under the united airlines. But immensely don’t know what happened or the reason that the interest over time rate rapidly peaked up to 100 in Time period of 9 Apr – 15 Apr but usually united airlines is going under the American airlines. The area covered by both the airlines are approximately equal, but the regions are different.

 

Latent Semantic Indexing Keywords:

North American Airlines
Timeliness flights
Best affordable flights
Famous airlines
American airlines
American airlines advantage
American airlines customer service us
American airlines flight information
American airlines check my flight
United airlines
united airlines flight status
united airlines mileage plus
united airlines reservations
 
 

Summary:

The major strength of United Airlines is that operate 5431 Flight in a day with 330 Destinations in 6 continents. The major strength of American airlines is the loyal customers. It reaches over 250 destinations with fleet size of 600 carriers. The area that both should needed to improve is the customers services and innovation.
The keyword sentences found on the United Airlines is proud to fly team USA

 

Conclusion:

Both the Companies United airlines and American airline have good reputation in the world of aviation. They are popular and have loyal customer. In the SEO the American airlines comes up on the top of the list but when we search for the United airlines it home page link comes second on the list.
 

APA Citation Sample (in alphabetical order):

United Airlines. (2018). Homepage title. Retrieved from https://www.united.com/ual/en/ca/
American Airline. (2018). Homepage title. Retrieved from https://www.aa.com/homePage.do
Google. (February 2018). Google trends. https://trends.google.com/trends/explore?q=%2Fm%2F0qmb0,%2Fm%2F07y2s,%2Fm%2F0z07
LSIGraph. (February 2018). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

 

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