SEO Audit of Delta and Westjet

Author - Simarjit Simarjit



SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:





1.     URL:
https://www.delta.com/
https://www.westjet.com/ 
2.     Page Title

Airline Tickets & Flights: Book Direct with Delta Air Lines - Official Site
Book flights and vacation packages | West Jet
3.     Meta Description
"Delta Air Lines, a leader in domestic and international travel, offers airline tickets & flights to over 300 destinations in 60 countries. Book direct at Delta.com."/>
"Find low fare flights, save with discount codes and seat sales, discover travel and destination information, manage upcoming trips and more."
4.     Meta Keywords:
None
"canonical"
5.     Structural elements: 
H1, H2, H3
H1="aria-off-screen">Welcome to Delta Air Lines
H2= "headerFindMyTrips"
Find My Trip,
UPCOMING TRIP,
Plan your Escape,
FLY PREMIUM SELECT,
the delta experience,
Connect With Us,
Get To Know Us,
Need Help?
Languages,
H3= My Trips,
 "aria-off-screen", Book a Trip,
Flight Status,
Check In,
ENJOY A SUPERIOR EXPERIENCE ON<BR>SELECT INTERNATIONAL FLIGHTS,
PACK IT, THEN TRACK IT,
RELAX IN 200+ LOCATIONS,
Delta One&reg;
H1=NONE
H2=West Jet Thanks: From the heart
Winnipeg, MB
Las Vegas, NV
The West Jet gift card
Pack up
A great experience, Plus more savings
West Jet App
West Jet Connect
H3= "sale-maple",
More sweet savings. What&rsquo; s not to love? Hurry, sale ends February 14,

Low fares and non-stop flights to London Gatwick.
6.     Bold/Strong tags and
7.     Italic/em tags
BOLD TAGS-Where to locate a Confirmation Number?
Where to locate a Ticket Number?
STRONG TAGS-Smart Bags Advisor
Paris Snow
FLY PREMIUM SELECT
Italic Tags-None
Em Tags-NONE
Strong- Advisory,
Member Exclusive fares
West Jet Christmas Miracle,
Flight prices: terms and conditions,
Italic/em-None
8.     Alt Text
"Delta Air Lines Logo"/,
"Sky team Logo",
"customer_dropdown-supergraphic",
"IROP warning",
"Unaccompanied Minor",

"Valentine’s Day sale",
"Man driving a Zamboni down a London street",
"Mexico City"
9.     Page Load Time
(estimate or use Moz)
3 SECONDS
2 SECONDS
10.  Call-to-action:
LOG IN ,SIGN UP, Flight Status, Check in,  My trip
Sign In, Low Fares , About us, Book, My trips, Sales
11.  Anchored Text:

Flight status, Book a Trip
About us, West jet Rewards, Low fares
12.  Mobile Friendly:
Yes/No
Yes
Yes
13.  Social Media:
(List all SM icons on the home page.
Face book, Instagram,
Twitter, Blog, Mobile Apps

Twitter,Blog,Linkedin,Facebook,Instagram,Blog

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