Facebook Comparison of Air Canada and Southwest Airlines

Author – Dilpreet Singh

Air Canada and Southwest Airlines both have their official accounts on Facebook. Both are active on Facebook and are regularly updating posts. Air Canada has 1.3 million followers whereas on the other hand Southwest Airlines has beaten Air Canada as it has 5.6 million followers on its official page. The images of the home pages of both Air Canada and Southwest airlines are attached below –

                                   (Air Canada’s Facebook page)

                               (Southwest Airlines Facebook Page)

After analyzing the recent posts of both of these brands, it is derived that Southwest Airline publish their posts more often than Air Canada and the difference between the frequency of the posts of Air Canada is bigger. Air Canada usually publish posts when there is any special event and if there are any improvements made in the airplanes or the improvements made in any other services for the convenience of its customers.

The most successful post of Air Canada in its recent 25 posts was posted on 22^nd February and it was posted to congrats the entire women hockey team as they won the silver medal. This post has around 10000 likes and 2200 comments. Below is the image of this post.

                                  (Image of the post by Air Canada)

The Southwest Airlines posts even about the small changes and improvements in its services and posts them more often.The most successful post of Southwest Airline from its few recent posts is posted on March 1 and it also got around 10000 likes. There were shares around 830 for this post. It was about the item which was added in the menu of flight and it was a sweetener. The image of this post is attached below.

                                   (Image of Successful post by Southwest Airlines)

The above given posts are most successful as they have got more likes, comments and shares than the regular posts.

Keywords used by brands - Best Airline in North America, tourism, economy class tickets, round-trip economy class tickets Airline of the Year, vacation flight schedule

 At last, it can be undoubtedly said that Southwest Airlines is more successful in its recent posts as it post regularly and has more likes on its recent posts. Even, it has more page likes and followers than Air Canada.