SEO Audit of Air Canda and Southwest Airlines

SEO Audit

Brand A (Air Canada)

Brand B (Southwest Airlines)

Screen Captures of both Brand’s home pages:




1.     URL:
https://www.aircanada.com/ca/en/aco/home.html
https://www.southwest.com/
2.     Page Title
Air Canada - The Official Website
Southwest Airlines | Book Flights, Airline Tickets, Airfare
3.     Meta Description
Buy airline tickets, find cheap airfare, last minute deals and seat sales with Air Canada. Book hotels, cars and vacations with Air Canada Vacations
Official Southwest Airlines website, the only place to find Southwest Airlines fares online. Book lowest airfare deals, view flight schedules, get flight status, and book rental cars and hotels
4.     Meta Keywords :
None
airline, tickets, airfares, flights, Southwest Airlines, Southwest, Airlines, swa, iflyswa, Rapid Rewards, frequent flyer, vacations, vacation, travel, traveling, trips, reservations, fares, low fares, schedules, discount, cheap, deals, special offers, sale, Bags Fly Free, DING!, Ding, Click ‘n Save, Business Select, EarlyBird Check-in, FlyBy, southwestgiftcard, southwest gift card, pet travel, savings, exclusive savings, hotel, hotels, rental car, rental cars, ground transportation, shuttle, Mexico flights, U.S. airline, U.S. airlines, domestic airline, domestic airlines
5.     Structural elements: 
H1, H2, H3
 None
None
6.     Bold/Strong tags and
7.     Italic/em tags
None

None

None
None
8.     Alt Text
None
EarlyBird ,Southwest gift card, book hotel
9.     Page Load Time
(estimate or use Moz)
4 seconds
6 seconds
10.  Call-to-action:
Find, contact us and sign in
Log in , enroll and search
11.  Anchored Text:

None
None
12.  Mobile Friendly:
Yes/No
Yes
Yes
13.  Social Media:
(List all SM icons on the home page.
Facebook, Twitter , YouTube
Twitter , Facebook , Instagram , YouTube

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