Marketing Idea For Air Canada and Southwest Airlines
Author – Dilpreet Singh Disclaimer -This is a student-concept for a Sheridan Pilon School of Business Digital Marketing course. The campaign that I will create is for Southwest Airlines. The idea will be that the travelers can have more traveling experience or they can travel more with less which means that they can explore more with less money as compared to other brands in the airline Industry if they will stick to Southwest Airlines by always buying flight tickets and by traveling with this brand or by being permanent customers. They will also get gift cards and many more offers. The main audience for this campaign will be the people aged between 22 to 45 who often travel around the countries. The campaign will look like a sample social media post. I am planning to launch this campaign on the occasion in the Summer time because at that time most of the people are on vacations and use to travel with their children and families more than the normal time. So, the ...